The Globe and Mail just featured us in a story about how to pivot. We are an IT company based in Toronto, and we launched in 2016.

It’s not the easiest thing to admit, but when we first started Inderly we got the service offering wrong. We changed focus a year in and we’re so glad we did.

In IT support services, like many businesses, there can be the temptation to take on all business. But then we become stretched too thin. After a year in business we reassessed, and launched the Cloud Office. The Globe called it “IT-as-a-service” and that fits nicely. Our system includes the Cloud Office, tech support, and all other traditional IT services bundled together for one monthly subscription price. It’s different, and it doesn’t work for everyone, but the more consistent set-up is better for us and our clients.

As the Globe story mentions, it’s important to evaluate your business model on an ongoing basis no matter how many years you’ve been operating. Transparency with staff and clients is also key, because they will help you through business transitions.